"I like the convenience of being able to work on the Mini MBA when I have time versus having to make time within my busy work schedule. The courses are concise and to the point. I don't have to wade through a lot of extraneous material to find the essential pieces of practical and proven information that will make me more effective in my management position."
Timothy Ebbers, Senior Operations Manager, IBM

Money-Back Quality Guarantee

If you don't find that the program helps you become more effective at your job, you can receive a refund (within 30 days of beginning your first course) for all remaining unaccessed courses.

More Proof that The Satell Center's Online Education
is superior to
Classroom Training

In August 2009, The New York Times cited a report on 99 studies of online education versus the traditional classroom experience that came to this intriguing conclusion:

"On average, students in online learning conditions performed better than those receiving face-to-face instruction."
- U.S. Department of Education

Why America's Top Organizations Rely on
The Satell Center

The Satell Center has been the
provider of choice for America's most successful organizations and their executives including Google, Apple, Coca-Cola, GE and over 90% of the Fortune 500 companies because they have found our real-world focused training for professionals produces results in a shorter time with less cost.

See a more detailed list here

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Essential Marketing Concepts (FM0005)

part of

The Core Business Principles advanced Executive Online Mini-MBA^® for Experienced Executives

As technological advancements drive new product launches and hyper-competition wipes out the weak, marketing acts as the backbone of strong companies, increasing customers, sales, and profits. Proven marketing strategies coupled with contemporary marketing techniques are essential to building revolutionary marketing campaigns that will thrive in both good economic times and bad.

In this course, you will learn how to uncover your most profitable markets and discover new means to differentiate and spotlight the benefits of your products and services in today's highly competitive, oversaturated marketplace. You will also perfect brand personalization to increase customer loyalty and maximize sales.

Valuable Takeaways You Can Apply Immediately...

You will:

Zero in on your most profitable target markets
Understand the 5 steps to identify lucrative niche markets to maximize sales
Get more bang for your buck when times are tough and budgets are dwindling
Apply strategies that will get your company's emails through SPAM filters and read - leaving the competition trapped
Devise new strategies to generate more qualified leads
Transform unqualified leads into loyal customers
Create irresistible offers that will pull in new customers and keep loyal customers happy
Utilize the 5 secrets of building brand loyalty
Personalize brands to attract more customers and sales

You will receive a frameable Executive Mini-MBA Certificate in Advanced Business Practices when you successfully complete the program.