"I like the convenience of being able to work on the Mini MBA when I have time versus having to make time within my busy work schedule. The courses are concise and to the point. I don't have to wade through a lot of extraneous material to find the essential pieces of practical and proven information that will make me more effective in my management position."
Timothy Ebbers, Senior Operations Manager, IBM

Money-Back Quality Guarantee

If you don't find that the program helps you become more effective at your job, you can receive a refund (within 30 days of beginning your first course) for all remaining unaccessed courses.

More Proof that The Satell Center's Online Education
is superior to
Classroom Training

In August 2009, The New York Times cited a report on 99 studies of online education versus the traditional classroom experience that came to this intriguing conclusion:

"On average, students in online learning conditions performed better than those receiving face-to-face instruction."
- U.S. Department of Education

Why America's Top Organizations Rely on
The Satell Center

The Satell Center has been the
provider of choice for America's most successful organizations and their executives including Google, Apple, Coca-Cola, GE and over 90% of the Fortune 500 companies because they have found our real-world focused training for professionals produces results in a shorter time with less cost.

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Effective Online Marketing: Social Media, SEO and Paid Search (FM0006)

part of

The Core Business Principles advanced Executive Online Mini-MBA^® for Experienced Executives

Now that web sites and e-mail campaigns are becoming powerful drivers in generating leads and sales, exciting new technologies are creating even more profit opportunity for internet marketers. Search engines are connecting interested customers to companies they never thought imaginable and the new wave of social networks is sweeping through living rooms, cubicles, and conference rooms – linking consumers and businesses like never before. The minimal cost of these technologies has given rise to a perfect storm for companies to market their products and services to exponentially more consumers at a fraction of the cost.

In this highly concentrated course, you will be exposed to contemporary techniques that have redefined marketing. Search engine optimization (SEO) enables companies to refine their target markets, while social media nurtures the connection made with both loyal customers and potential new prospects. This course provides you with an in-depth analysis as well of arsenal must-have strategies and tips for maximizing your profits using SEO and RSS feeds. It will also show you how to cutting-edge social networking techniques to utilize sites like Facebook, LinkedIn, Twitter and YouTube to increase your credibility, customer loyalty, customer service and reach to boost your sales to new heights

Valuable Takeaways You Can Apply Immediately...

You will:

The 5 rules of effective online marketing copy that generate leads and sales
7 most effective SEO strategies to make your site skyrocket to the top of the search rankings
How to cherry-pick your clicks so that you can focus on your most profitable leads
How to use RSS feeds to mine valuable information from your most important customers
Blogging techniques that will increase customer interaction
Social media strategies that reach loyal customers and produce new ones
How to utilize YouTube as a free marketing tool to build brand awareness and increase website traffic

You will receive a frameable Executive Mini-MBA Certificate in Advanced Business Practices when you successfully complete the program.